Americas · Where we work

United States

How Not For Sale works alongside communities in United States to address root causes and build lasting change.

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United States · People

Where the Movement Started

Not For Sale’s people work in the United States began in San Francisco, where co-founders Dr. David Batstone and Mark Wexler launched the organization in 2007. The U.S. remains Not For Sale’s headquarters and the base from which all global programs are coordinated, funded, and strategically directed.

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People supported since 2007
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Trees planted through U.S. reforestation projects
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Tonnes CO₂ sequestered

What We Found

The United States is both a source and destination country for human trafficking. Forced labor occurs in agriculture, domestic work, construction, hospitality, and illicit industries. Sex trafficking affects both U.S. citizens and foreign nationals. The U.S. is also the world’s largest consumer economy — meaning American demand drives supply chains linked to forced labor and ecocide in every country where Not For Sale works.

Escalating megafires across the western and southern United States, new lithium and mineral projects in fragile desert ecosystems, and the country’s role as a major importer of high-risk commodities all connect the U.S. to the ecocide crisis globally.

What We Have Built

Past U.S. programs: Not For Sale operated Reinvent, a survivor reintegration program, and Dignita SF, providing employment and training for trafficking survivors in the San Francisco Bay Area. These domestic programs have since been wound down as Not For Sale shifted resources toward its global field operations and social innovation ventures.

Free2Work and SlaveryMap: Not For Sale created Free2Work, a supply chain transparency tool that rated companies on their exposure to forced labor, and SlaveryMap, an interactive tool allowing users to report and visualize trafficking incidents. Both were pioneering digital tools in the anti-trafficking space.

Free2Play: A campaign and awareness initiative connecting the sports community to the fight against modern-day slavery.

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United States · Planet

Reforestation at Home

Not For Sale’s planet work in the United States is delivered through the Tree-Nation reforestation platform, contributing to domestic reforestation and carbon sequestration across the National Forests and California’s post-fire landscape.

By the numbers
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Trees planted
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Hectares reforested
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Tonnes CO₂ sequestered

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National forest recovery, United States

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United States · Social Innovation

The Lab Where the Model Is Built

Not For Sale’s social innovation work in the United States is where the global model is designed and deployed. The Impact Stack — the framework that produced REBBL in Peru, Dignita in the Netherlands, and the Entrepreneurship Challenge in Uganda — was conceived, tested, and refined here.

Active U.S.-Based Ventures

REBBL: A nationally distributed beverage company sourcing ingredients from communities vulnerable to trafficking. Born from the 2011 Montara Circle in California. Returns 2.5% of net revenue to Not For Sale.

Regenerate Technology Global: A battery recycling company recovering critical minerals from spent batteries — reducing demand for the primary extraction that drives both ecocide and trafficking in the DRC and globally. Operations in the EU and U.S.

M2i Global: A sustainable minerals company building a U.S. minerals reserve while deploying policy and technology solutions to reduce forced labor and ecocide risk in global supply chains. Currently undergoing merger with Velato.

The Art of Being a REBBL: A book co-authored by Mark Wexler and David Batstone — The Art of Being a REBBL: 10 Rules to Becoming a Punk Capitalist — documenting the social innovation thesis and the stories behind it.

The Changemaker Chronicles: A 10-part documentary series in development with Emmy Award-winning Terra Mater Studios, featuring Not For Sale’s origin story and cooperative work in Peru, Thailand, and the DRC.

The Art of Being a REBBL — coming soon

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Field updates

Stories from the field team
May 2026
29 May 2026

Fallen trees, tangled debris, moss-covered logs — forest restoration crews deal with a lot more than just planting

Clearing downed timber opens up the forest floor, improves access for planting crews, and reduces fuel load that could feed future wildfires. It's unglamorous work, but it's a…

29 May 2026

Planting is only part of what keeps a national forest healthy

Vegetation management — clearing invasive understory, cutting back overgrowth along trails and planting sites — is ongoing work that happens season after season. Left unchecked, dense shrub cover…

29 May 2026

Planting in post-fire terrain is hard, physical work

The ground is compacted, the landscape is stripped bare, and the sun sets before the day ever feels finished. Each hole dug by hand is a small act…

29 May 2026

Among the charred logs and ash left behind by wildfire, something is pushing through

This young conifer has taken hold in ground that, not long ago, was burning. Post-fire landscapes can look barren for years, but underneath the surface the soil still…

April 2026
30 Apr 2026

The next generation of conservationists isn't waiting around

They're already out here — learning the land, building skills, and understanding that protecting forests is as much about relationships and responsibility as it is about planting trees.

30 Apr 2026

This seedling will outlive everyone involved in planting it

That's not a small thing. Reforesting national lands means thinking in decades, not quarters — and trusting that the work done today will matter long after it's forgotten.

30 Apr 2026

The best thing you can do in a forest is slow down

Responsible ecotourism isn't about ticking off trails — it's about being present in a place, understanding what it took to grow, and leaving it exactly as you found…

30 Apr 2026

Forests don't just store carbon

They store life. Every tree planted in California's Sierra Nevada is a piece of habitat rebuilt — for bears, birds, pollinators, and thousands of species we rarely see…

March 2026
27 Mar 2026

Reforestation isn't just planting trees

On Oregon's National Forest, it means collecting cones, growing seedlings, planting on steep burned slopes, and coming back to monitor every step. It's a full cycle of work…

27 Mar 2026

Restoration work doesn't make headlines, but it happens every day — boots on the ground, shovel in hand, as the sun goes down

Across California's forests, the U.S. Forest Service works to put back what was lost, guided by science to ensure every tree planted has the best chance to take root and thrive. 🌲

27 Mar 2026

Restoration doesn't always start at ground level

In California's redwood forests, scientists are climbing into the canopy to replant fern mats — miniature ecosystems that store water, shelter wildlife, and keep these ancient forests alive….

February 2026
27 Feb 2026

Seed collection is a narrow but critical window in forest restoration

Most conifers drop their cones in late summer, leaving only weeks to gather viable seeds. After 12–18 months in nurseries, they’re ready to plant.

January 2026
27 Jan 2026

Forests that are visited become noticed

Familiarity often leads to care, and care helps preserve what keeps these places healthy over time.

27 Jan 2026

Trees don’t escape winter — they adapt to it

Bark insulates living tissue, needles reduce water loss, and deciduous trees drop their leaves to conserve energy. As temperatures fall, trees also change at a cellular level, slowly…

27 Jan 2026

In the United States, the Forest Service helps reduce wildfire risk through land restoration

By thinning overgrown areas, restoring native vegetation, and maintaining forest structure, these efforts aim to lower fire intensity rather than eliminate fire altogether.

27 Jan 2026

After a fire, regeneration in California’s forests can begin almost immediately

Low-intensity, natural fires can open cones, clear competition, and return nutrients to the soil, creating conditions where new growth can take hold. This is different from large, destructive…

December 2025
29 Dec 2025

Forest management starts long before trees reach the ground

Our nurseries are spaces where people can learn how species selection, growing conditions, and timing all shape healthier forests in the long term.

29 Dec 2025

Forests quietly manage water every day

By slowing runoff, holding soil in place, and allowing water to filter naturally, healthy forests help keep water systems stable — even when conditions change.

29 Dec 2025

Keeping California’s National Forests safe from wildfires isn’t only the job of forest crews

Visitors help protect these landscapes every time they respect closures, manage campfires properly, and leave no trace behind.

29 Dec 2025

In California, the objective for the year ahead is prevention

Reducing wildfire risk means active forest management, fuel reduction, and continuous monitoring — work our local teams carry out year-round to keep forests healthier and more resilient.

November 2025
28 Nov 2025

Forests in winter may seem silent, but this season is part of their natural cycle

The cold slows growth, protects tree roots, and gives the landscape time to reset before warmer weather returns.

28 Nov 2025

Our national forests invite everyone in, pets included

While we encourage people to experience these beautiful places, we also emphasize the need to tread lightly. Protecting the land today ensures that the forest and its wildlife…

28 Nov 2025

In California’s forests, rivers do more than run through the trees—they help define the ecosystem

They keep redwood groves cool, support wildlife from salmon to elk, and provide the moisture that makes these forests so unique.

October 2025
31 Oct 2025

After wildfires, California’s forests begin a slow but powerful recovery

Some trees sprout again from their roots, while others rely on new seedlings to take their place. Planting supports that natural regeneration.

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