Not For Sale’s planet work in Brazil supports two Tree-Nation projects: Reforest the Amazon Basin and Sowing Water. In 2024, Amazon fires in Brazil released an estimated 791 million tonnes of CO₂, roughly equivalent to Germany’s entire annual emissions.
Fire-driven degradation now adds more carbon than traditional clear-cutting across large areas of the Amazon. Ranching, logging, and mining push deeper into Indigenous territories after fires. Brazil continues to uncover cases of slave-like forced labor in rural supply chains tied to these frontiers. Reforestation is not just environmental restoration, it is a structural intervention in the system that produces both ecocide and trafficking.
Not For Sale’s conservation work in Brazil is part of the same mission as its programs in Peru. Both countries share the Amazon basin, and the threats are the same: fire, forced labor, and the slow erasure of the ecosystems that protect the most vulnerable communities.
Today we want to share an interesting fact about the species used in the restoration of degraded areas
Some of them are obtained from seedlings that germinate naturally within the forest itself.
One example present in the Amazon Basin Reforestation Project is the Caroba (Jacaranda copaia). In the image, you can see how these seedlings are collected directly from the forest. This process requires great care to avoid damaging the roots.
After harvesting, the seedlings are transferred to containers in the nursery, where they receive the necessary care until they reach the ideal stage for reforestation.
We collect Abiu (Pouteria caimito) seeds to recover degraded areas in the Amazon Basin
This tropical species, with sweet fruits and versatile pulp used in jellies, soft drinks and ice cream, is strategic in reforestation, as it nourishes local communities and the region's fauna.
This month, we celebrate the leading role of Amazonian women nursery workers
With careful hands and ancestral knowledge, they transform seeds into hope, daily cultivating the forest of the future. Our deepest thanks to all these inspiring women.
Women nurseries from the Amazon: fundamental in forest restoration and preservation of our biodiversity
They are the ones who, with dedication and sensitivity, produce the seedlings that help reforest our planet. Gratitude and recognition to these great protagonists!
This month, we would like to celebrate the leading role of Amazonian women nursery workers
🌼🌱 With hands that plant tomorrow, women nurseries in the Amazon play an essential role in the forest restoration chain. Your work is strength, it is care, it is resistance. Today and always, thank you very much!
Today, June 5th, we celebrate Environment Day in Brazil
The Amazon is fundamental to the global climate and biodiversity, but suffers from deforestation and uncontrolled fires. On this day — and every other day — we need to remember the importance of preserving this biome to guarantee a sustainable future.
Watching cocoa germinate is like witnessing the transformation of nature in real time. In just a few months, these little seedlings will be ready to bring life and biodiversity back to the Amazon reforestation fields. 🌱
New generations of native trees are being cultivated to restore life and hope to degraded areas of the Amazon. Together, we can rebuild a greener future! 💚✨
This species is popularly known as Biribá and is used to restore degraded areas, providing food for fauna. The fruit is used in sweets and ice cream and is rich in vitamin C, potassium, calcium, iron and fiber. Biribá planning aims to restore degraded areas and at the same time contribute to the food security of local communities, as they can harvest and consume its fruits.
This is how the seedlings reach the reforestation fields
Two main types of species are sent. Firstly, there are the fast-growing trees, which play a crucial role in creating an initial vegetation cover. These are identified by black swiss rolls. Secondly, we have diversity species, which consist of a variety of trees that grow more slowly, but which are essential to ensuring the long-term sustainability of the forest. The latter are identified with yellow swiss rolls.
