These new arboreal bouncers will actively lower wind velocity, keep our valuable topsoil grounded, and stop the gusts from treating our sorghum like bowling pins. It's time to give this plantation the structural backup it deserves!
Bolivia · Planet
Amazon Windshields: Reforestation After Fire
Not For Sale’s planet work in Bolivia supports the Amazon Windshields reforestation project through Tree-Nation. Bolivia experienced its worst fire season on record in 2024, with over 10 million hectares burned, roughly 9% of intact forest destroyed in a single season.
Why This Matters
Bolivia’s fires are driven by agricultural expansion and cattle ranching in the Amazon and Chaco. Fires displace thousands and destroy farms, pushing people into frontier towns and informal ranching and mining work, settings where forced labor and organized crime flourish. Reforestation addresses the ecocide directly while restoring the landscapes that communities depend on.
Field updates
These new arboreal bouncers will actively lower wind velocity, keep our valuable topsoil grounded, and stop the gusts from treating our sorghum like bowling pins. It's time to give this plantation the structural backup it deserves!
It’s a win-win: students get the raw field data needed to graduate, while Ketrawe harnesses their bright minds to rigorously validate our natural wind shields.
While the scientific data was robust, unofficial findings show a direct correlation between hours in the sun and immediate cravings for cold drinks. May their data be clean, their windbreakers sturdy, and their sunburns minimal!
Key actions include measuring ecosystem services like carbon sequestration, monitoring biological corridors, and opening opportunities for student internships and degree theses.
The event sparked deep interest among third-year students regarding carbon markets and ESG pillars. The youth asked brilliant questions about how carbon credits are structured, certified, and sold, proving their motivation to invest in future rural sustainable businesses.
Our Commitment: we will proudly continue inspiring the next generation in circular economy, biodiversity, and climate solutions to foster a positive regional impact.
The ultimate goal? A beautiful, mutualistic win-win. We're restoring the native forest and inviting biodiversity back to the land, which in turn naturally optimizes the farmer's crop yields.
Think of it as giving Mother Nature a deliberate head start. In sustainable agriculture, vertical ambition clearly pays off
No pressure, guys, but the whole ecosystem is counting on you. We’ve given them "corner office" holes with a 24/7 canal view—now we’re just rooting for them to settle in.
Best of luck in your new homes! May your branches be high and your performance reviews be evergreen.
• Conserve Soil Moisture: Protecting the ground from evaporation.
• Climate Buffering: Ensuring our seedlings survive and thrive, even during periods of intense drought.
• Soil Health: Promoting biological activity beneath the surface.
This photo has been taken at Campbell Farms, where this windbreaker will work in the middle of a sugar cane plantation. We believe that preparing for the future starts with how we treat the soil today.
The session addressed the current reality of carbon credits in Bolivia, focusing on their proper implementation and the significant social, environmental, and economic impacts they generate. The event was a resounding success, characterized by high engagement and a dynamic Q&A session where young leaders actively participated in the conversation about the country's green future.
The project creates a circular ecosystem where cattle and trees work together. By planting leguminous trees, the farm provides high-quality natural forage and essential shade for the animals, significantly reducing heat stress. In return, the livestock naturally enriches the soil with organic fertilizer, promoting a healthy, self-sustaining environment.
This initiative in San Ramón proves that productivity and environmental care can go hand in hand. By combining traditional ranching with forest management, this project is setting a new standard for eco-friendly beef production in Santa Cruz, ensuring a greener future for the Bolivian lowlands.
Through a vital partnership with the Tree-Nation community, Ketrawe is planting thousands of trees across this essential ecosystem. These trees act as powerful natural allies, sequestering carbon and mitigating the rising emissions in the region.
This initiative proves that when global support meets local action, we can nurture a healthier future. Every seedling planted is a step toward protecting the planet's "vibrant lung" and securing a sustainable tomorrow.
Learn more and take part by planting a tree. 🌱
Core Activities: The alliance establishes a framework for joint training, consulting, and research, with a focus on high-impact initiatives:
Organizing ESG seminars.
Executing joint sustainability projects.
Promoting new funding sources.
Conducting studies on Climate Change and various Footprints (Carbon, Water, Social, Biodiversity).
Impact for Tree Nation: This partnership utilizes CADEX’s technical expertise to refine and upgrade our footprint measurement and reporting standards. This ensures the Tree Nation community receives highly reliable and precise data on the carbon, social, and water impact of all reforestation efforts.
It takes a village to plant 350,000 trees a year—specifically, a team of over 50 people. Grateful for the hard work that makes this possible! 🌳💧
This collaboration marks a significant milestone, as it highlights a growing corporate interest in environmental stewardship. We are excited to work alongside a company of their caliber and are happy to share this news with the Tree-Nation community.
Their involvement will not only amplify our on-the-ground impact but also help inspire other enterprises to become active participants in reforestation and sustainable development. We look forward to sharing more details about our joint projects and their tangible outcomes at the end of the month.
Our current project is in a soybean plantation, where we are installing these vegetative windbreaks. The primary objective is to mitigate wind erosion and microclimatic stress while providing a foundation for habitat restoration. This intervention is a deliberate effort to reverse the effects of monoculture, which has contributed to a decline in local biodiversity. By creating these ecological corridors, we anticipate a gradual return of native flora and fauna, fostering a more resilient and biodiverse agricultural landscape.
As soon as the rainy season begins, we will start the ecological restoration phase to establish new windbreaks. We'll be guided by a rigorous management protocol and will share regular updates. These updates will document the before, during, and after stages, showing how our step-by-step approach will bring a functional and resilient ecosystem to life, enabling native flora and fauna to interact.
This significant enhancement of their windbreaks is projected to drastically boost Agro Campbell's agricultural productivity. More importantly, it will facilitate a transition towards a more organic and sustainable farming methodology. By leveraging these natural barriers, they'll be able to significantly reduce their reliance on synthetic chemical products, opting instead for organic alternatives. The remarkable efficacy and inherent functions of nature continue to astound us.





