Not For Sale’s planet work in Tanzania supports the Usambara Biodiversity Conservation project through Tree-Nation, one of the largest planting initiatives in Not For Sale’s global Tree-Nation portfolio.
By the numbers
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Trees planted through Usambara Biodiversity Conservation
Deforestation from charcoal production and agricultural expansion is a primary driver of forest degradation in Tanzania. As forests and soils degrade, rural incomes collapse, pushing youth toward city and cross-border work with little protection, easy targets for labor brokers and traffickers. Biodiversity conservation in the Usambara Mountains preserves both the ecosystem and the economic foundation that keeps communities stable.
Every seedling planted today is an investment in a greener, healthier tomorrow.
Our incredible volunteers are hard at work in the Friends of Usambara tree nursery, nurturing young trees that will help restore our environment, protect biodiversity, and strengthen local communities. Their dedication reminds us that meaningful change begins with small actions and grows through collective effort.
Together, we are cultivating a future where forests thrive, wildlife flourishes, and future generations can enjoy the beauty of the Usambara Mountains.
💚 Thank you to all our volunteers for your passion, commitment, and hard work. Every tree you plant makes a difference.
In the heart of the Usambara Mountains, women are carrying more than seedlings on their heads—they are carrying the future of our forests, our water sources, our biodiversity, and the generations to come.
Walking long distances to reach restoration sites, their dedication and resilience are helping transform degraded landscapes into thriving ecosystems. Every step they take brings us closer to a greener, healthier Usambara.
Through our large-scale landscape restoration initiative, Friends of Usambara is planting millions of seedlings to restore forests, strengthen climate resilience, and support sustainable livelihoods for local communities.
Together, we are restoring nature—one seedling, one jou
Every tree begins with a small seed—and every act of kindness creates a lasting impact
Our amazing volunteers are hard at work in our tree nursery, nurturing seedlings and planting trees to help restore the beautiful Usambara Mountains. Together with local communities, they are contributing to a greener environment, protecting biodiversity, and creating a healthier future for generations to come.
Every tree planted is a step toward combating climate change and preserving the natural beauty of Usambara.
💚 Thank you to all our dedicated volunteers for your passion, hard work, and commitment.
🌱💚 Women Leading the Way in Landscape Restoration 💚🌱
Women are playing a vital role in restoring our landscapes and building a greener future for generations to come.
Through our large-scale restoration efforts, women are actively participating in the planting of millions of trees, helping to restore degraded land, protect biodiversity, improve water sources, and strengthen community resilience against climate change.
Every tree planted represents hope, environmental stewardship, and the power of collective action. We are proud to see women at the forefront of this movement, demonstrating leadership, dedication, and a commitment to sustainable development.
Today, school children joined hands with the Friends of Usambara Society in a meaningful tree-planting activity. Through teamwork, learning, and action, these young environmental champions are helping to create a healthier, greener future for our communities.
Every tree planted today represents hope for tomorrow—cleaner air, richer biodiversity, and a stronger commitment to protecting our environment.
We are proud to see the next generation taking an active role in conservation and climate action. Together, we can make a lasting difference, one tree at a time.
💚 Thank you to all the students, teachers, volunteers, and partners who made this event a success.
🌱🌍 Growing Environmental Ambassadors for Tomorrow 🌍🌱
Today, school children joined Friends of Usambara Society in planting trees as part of our mission to nurture the next generation of environmental ambassadors.
Every tree planted represents more than restoration—it is a lesson in responsibility, climate action, and love for nature. By involving young people in hands-on conservation activities, we are empowering them to become champions for a healthier and more sustainable planet.
These young ambassadors are learning that protecting forests, restoring landscapes, and caring for the environment starts with simple actions that can create lasting change.
Together, we are planting trees, restoring ecosystems, and inspiring future leade
Students are taking action for a greener and healthier future by planting fruit trees in their school compound through the Green School Program conducted by us.
By planting and caring for fruit trees, these young environmental champions are learning the importance of environmental conservation, climate action, and sustainable living while helping create greener school environments for generations to come. 🌍💚
The fruit trees will not only beautify the school compound but also provide shade, nutrition, and long-term environmental benefits to the community.
Together, we are empowering students to become leaders in protecting nature and building resilient communi
🌱 Women Leading the Way in Environmental Conservation 🌍
At our project, women are playing a powerful role in restoring our landscapes and protecting nature for future generations. Through their dedication and hard work, they are not only conserving the environment but also creating sustainable employment opportunities within their communities.
From nurturing seedlings to carrying them across restoration sites, these incredible women are helping bring life back to degraded lands as part of our large-scale landscape restoration initiative aimed at planting millions of trees. 🌳💚
Every seedling planted represents hope, resilience, and a greener future for Usambara and beyond.
As part of the Green School Program, school children joined hands with us to plant trees and promote environmental conservation within their schools and communities. 🌍💚
Through this initiative, young learners are gaining practical knowledge about the importance of protecting the environment, restoring nature, and creating a sustainable future. Every tree planted represents hope, responsibility, and a commitment to building greener communities for generations to come. 🌳✨
We are proud to empower children to become environmental ambassadors and future leaders in conservation.
Together, we are nurturing both trees and the next gen
Today, school children at Friends of Usambara Society proudly took part in tree planting activities through the 4H Million Trees Club, empowering the next generation to become champions of environmental conservation. 💚🌳
By planting trees, these young environmental stewards are helping to protect nature, fight climate change, conserve biodiversity, and create a healthier future for our communities. Every tree planted today is a step toward a greener and more sustainable tomorrow. 🌿
We believe that educating and involving children in environmental action builds lifelong responsibility and love for nature.
At the Friends of Usambara Society Tree Nursery, women are leading the fight against climate change. Every day, dedicated women work tirelessly to nurture millions of seedlings that are now ready to be planted across our landscapes.
These trees will help:
🌿 Restore degraded land
🌿 Protect biodiversity
🌿 Reduce carbon emissions
🌿 Improve water sources
🌿 Secure a greener future for generations to come
By supporting women-led environmental action, we are not only planting trees — we are planting hope, resilience, and sustainable livelihoods.
Together, let us take these seedlings from the nursery to the ground and make a real impact against global climate change.
At our planting site in the Usambara Mountains, we are proud to plant Tabernaemontana usambarensis — a unique tree species found only in the Usambara region of Tanzania. 🇹🇿
Through our Large Landscape Restoration Program, we are working to restore degraded land, protect endemic species, and strengthen the natural beauty and ecological health of the Usambara Mountains for future generations.
Every tree planted is a step toward climate resilience, biodiversity conservation, and sustainable livelihoods for local communities. 🌱
Every tree planted is a step toward a greener, healthier future for the Usambara communities.
Today, we celebrate the incredible role women play in environmental conservation — nurturing the land, protecting biodiversity, and inspiring sustainable change for future generations. 💚
Together, we are growing hope, one tree at a time. 🌳
Today, our team visited one of our tree planting sites to witness the positive impact of our environmental conservation efforts. Every tree planted is a step toward restoring nature, protecting biodiversity, and creating a healthier future for our communities.
We are proud to work together with local communities and partners who continue to support sustainable environmental action in the Usambara region. 💚
Planting trees is more than restoring landscapes — it is planting hope for future generations.
We champion women as vital leaders in climate action and ecological restoration. Our projects support women with resources, training and spaces to grow their skills, protect their rights and lead community-driven change.
By challenging dominant power structures, amplifying Indigenous and community voices, and centring gender equity in all we do, we aim to redefine ethical restoration and uplift women and marginalised communities both within our projects and wider society.
RESTORE & REFOREST.
We don’t just plant trees – we support long-term forest care that restores habitats, strengthens communities, and helps biodiversity thrive
Our work centres local knowledge, uplifts women, and respects the deep connection between people and the land.
Our projects restore some of the country's most biodiverse regions by working directly with communities to lead the restoration of their lands. We build trust, collaborate closely, and prioritise community perspectives, self-determination, and agency.
Why we plant trees
We recognise the multiple benefits of trees for both people and planet. We plant trees to:
· Restore and protect forests
· Capture carbon and combat the effects of climate change
· Increase and support vital biodiversity
· Create and improve livelihoods
· Support gender inclusion and advance gender justice
· Improve farming outcomes through agroforestry
· Improve access to vital resources like food and medicine.
We work in deep collaboration with our partners, prioritising local leadership, trust and long-term care. Restoration must honour the choices and voices of communities, fostering agency, connection and collective healing.
We champion women as vital leaders in climate action and ecological restoration. Our projects support women with resources, training and spaces to grow their skills, protect their rights and lead community-driven change.
Our projects restore some of the mountain's most biodiverse regions by working directly with communities to lead the restoration of their lands. We build trust, collaborate closely, and prioritise community perspectives, self-determination, and agency
