Rebbl With A Cause
Written by Not For Sale
Several thousand people are estimated to be subjected to trafficking within Peru, including forced labor in mining, logging, and agriculture. Many of these people come from impoverished regions of the Amazon.
Working to help these survivors, Not For Sale collaborated with notable abolitionists to support a shelter for survivors and at-risk youth in Peru.
After a few years, Not For Sale co-founders, Dave Batstone and Mark Wexler, knew they could build thousands of shelters — and still not address the roots of the problem.
So, they teamed up with business leaders, entrepreneurs, investors, and change-makers to create a solution to the problem. Thus was born REBBL — a beverage company that would source its ingredients in an ethical way, making change for the communities that grew the roots, berries, bark, and leaves that go into every drink.
Watch now for the story of how REBBL was created, the change its made with Not For Sale in the Amazon rainforest, and how business can be a force for good.
There’s a monumental role that business can play as a force for good.
Co-Founder of Not For Sale – David Batstone
A short film on Rebbl’s origin story. Narrated by Ruby Rose.
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