Alex and Ani is a jewelry brand known for its signature expandable wire bangles, charm bracelets, and commitment to positive energy and social impact. Through a connection with Lion Capital, a longtime Not For Sale supporter and advocate for ethical business, Alex and Ani collaborated with Not For Sale to create a limited-edition charm bracelet collection, with all proceeds supporting the mission to end modern-day slavery.
The Collection
Launched in partnership with Queen’s Charity initiatives, the collection ran for two years (2017–2018) and featured the Queen’s Charm Empowerment Bracelet — a handcrafted piece reflecting Alex and Ani’s signature style and representing dignity, strength, and freedom. The bracelet raised both funds and awareness for Not For Sale’s global anti-trafficking work.
A Lasting Symbol
While the collaboration is no longer active, the Queen’s Charm Empowerment Bracelet lives on. When you sign up as a monthly donor to Not For Sale, you receive your own Queen’s Charm Empowerment Bracelet as a thank-you gift — a lasting symbol of your commitment to a world where no one is for sale.
The Lion Capital Connection
The Alex and Ani partnership, like AllSaints and ghd, was made possible through Lion Capital and its conviction that the brands in its network should be active participants in the fight against trafficking. Each partnership demonstrates a different model: AllSaints through long-term financial and employee engagement, ghd through corporate support, and Alex and Ani through a consumer product whose purchase directly funded the mission.
