Socially and environmentally conscious, adaptogen-powered beverage brand, REBBL, announces its B Corp Certification, as well as the expansion of its impact team to include a new Vice President of Impact. Combined, these powerful new developments will further bolster REBBL’s mission to generate positive social and environmental global impact. The purpose-driven company is helping eradicate human trafficking by impact sourcing its ingredients from nearly 30 countries around the world and donating 2.5% of all sales to the brand’s nonprofit partner, Not For Sale, which works to end exploitation and protect communities from human trafficking.
B Corp Certification through nonprofit, B Lab, requires a rigorous review process and self-assessment that measures a brand’s commitment to creating positive impact through accountability and transparency, commitment to social equality, employees and the environment. B Lab’s goal is to create a community of businesses that consider the impact company practices have on employees, suppliers, consumers and retailers and the global community and environment at-large. The brand received an Impact Assessment score of 117.3 (on a scale of 80 – 200), placing it 14 out of 159 in the food and beverage category.
“Impact work is woven into the very DNA of our brand,” explains REBBL Senior Vice President of Supply Chain, Librado Guerrero. “The B Corp Certification holds validity and credibility to work we prioritize: fair labor practices, transparency in supply chain, regenerative business practices, and community empowerment. B Corp Certification and the legal obligations of disclosure required by the affiliation help cement the practices and ethos that have been a part of REBBL from its beginning.”
Read more about REBBL and Not For Sale here: https://www.prnewswire.com/news-releases/rebbl-organic-elixirs-celebrate-b-corp-certification-with-new-vp-of-impact-300735143.html
