Not For Sale Ale started as a side project to inspire the employees of Thurne Teknik, a “bioprocessing” business serving life science, biotech, chemical and food industries in Northern Europe.

CEO Ulf Stenerhag wanted to find ways to incorporate ‘doing good’ into their daily lives.

Thurne Teknik’s employees rallied around the project, and partnered with Monks Brewery in Sweden to develop the first Not For Sale Ale in Europe. Days later, the beer was served at the Swedish Royal Palace during Batstone’s speech at the Young Leadership Conference 2014.

Stenerhag and his team are committed to donating 100% of its profits back to Not For Sale’s work, mainly in Romania. As demand scales, they hope to support job creation in areas vulnerable to human trafficking.

For far too long the production of shoes has relied on sweatshops and toxic materials. The producers of shoes are treated unfairly as the lowest cost in the production process. And nearly every shoe we have in our closet today will be in sitting in a landfill when our great grandchildren populate the earth.  A 21st century shoe company can do better than that.

The mission of Z Shoes is bold and ambitious. We aim to redesign the shoe industry.

We make it possible for all of our fans to wear a pair of shoes that brings dignity to people and the planet. Z Shoes is be a powerful agent of change that can move our world in the right direction. Stand with us and join our cause today.