Our partnership with Alex and Ani is a beautiful example of purpose-driven design meeting meaningful impact.

Thanks to a connection through Lyndon Lea, a longtime Not For Sale board member and passionate advocate for ethical business, Alex and Ani collaborated with us to create a limited-edition charm bracelet collection, with proceeds supporting our mission to end human trafficking and exploitation. Launched in partnership with Queen’s Charity initiatives, this unique line ran for two impactful years, from 2017 to 2018, and helped raise both funds and awareness for our work.

At the heart of the collection was the Queen’s Charm Empowerment Bracelet—a powerful symbol of dignity, strength, and freedom. The handcrafted piece reflects Alex and Ani’s signature style and their commitment to causes that matter. While the collaboration is no longer active, we’re proud to spotlight this creative and compassionate partnership.

When you sign up as a monthly donor to Not For Sale, you’ll receive your own Queen’s Charm Empowerment Bracelet as a thank-you gift—a lasting symbol of your stand against modern slavery.