--- title: "ghd" url: https://wearenotforsale.org/partners/ghd/ publisher: "Not For Sale" --- Corporate Partner # ghdHair & Beauty A global beauty brand whose partnership through Lion Capital's portfolio supported Not For Sale programs during a pivotal period of growth. [ghd](https://www.ghdhair.com/) (Good Hair Day) is a global leader in professional hair styling tools, sold in over 50,000 salons across 30+ countries. The company’s partnership with Not For Sale was forged through [Lion Capital](https://en.wikipedia.org/wiki/Lion_Capital_(Europe)), the private equity firm that acquired ghd in 2013 and also connected [AllSaints](https://wearenotforsale.org/partners/allsaints/) to Not For Sale. ## The Partnership Under Lion Capital’s ownership (2013–2016), ghd supported Not For Sale’s mission through financial contributions and brand advocacy. Lion Capital saw an opportunity to connect the brands in its portfolio to the anti-trafficking mission, just as [AllSaints](https://wearenotforsale.org/partners/allsaints/) became a 15-year partner through this same connection, ghd supported Not For Sale’s work during a pivotal growth period when the organization was expanding its global footprint and scaling its [social innovation](https://wearenotforsale.org/learn/what-is-social-innovation/) ventures. ## About ghd Founded in Leeds in 2001, ghd has built a reputation for scientifically engineered styling tools, winning over 550 beauty awards. The brand is used by 125,000 hairstylists worldwide. Beyond hair, ghd runs its annual Good Care Day, a company-wide day of service during which employees donate their time to local charities and community organizations. ## What ghd’s Support Made Possible Financial contributions from ghd during its Lion Capital years supported Not For Sale’s programs across multiple countries, including the work in [Thailand](https://wearenotforsale.org/projects/thailand/) and the [Netherlands](https://wearenotforsale.org/projects/netherlands/) that continues today. [See our AllSaints partnership](https://wearenotforsale.org/partners/allsaints/) Partner with Not For Sale ![ghd logo](https://wearenotforsale.org/wp-content/uploads/2026/06/ghd-logo-e1782404670170.webp) #### Partnership Sector Retail / Beauty Partner since 2015 Focus Human Trafficking [All partners](https://wearenotforsale.org/partners/) ## Other partners [View all](https://wearenotforsale.org/partners/) [AllSaintsFashion](https://wearenotforsale.org/partners/allsaints/) Current [Regenerate Technology GlobalClean Technology](https://wearenotforsale.org/partners/regenerate/) Current [DignitaEat well, do good](https://wearenotforsale.org/partners/dignita/) Current ## Join us in building long-term change. Partner with us [Donate](https://wearenotforsale.org/partners/ghd/?campaign=770665)