The mission you would be supporting
We connect support for survivors with prevention, environmental stewardship and social enterprise. Our approach seeks to create safer livelihoods and address the conditions that allow exploitation to continue. 09
This Giving Tuesday, we are asking you to support that wider mission. You may come to this work through concern about trafficking or through concern for the environment. Our approach brings those concerns together around people’s ability to build a life free from exploitation.
The underlying question remains practical. What makes a person less dependent on an exploitative situation? What support is available after harm? What economic activity can sustain people without destroying the places they depend on? Those questions require an account of the work, not only an account of the problem.
Why the response must extend beyond a single moment
An intervention can be an important event, but a fundraising story that stops there leaves the reader without an account of what follows. A donor should be able to ask how people make decisions about support, how the organization understands a safer future and what responsibilities continue over time.
Our case for support asks you to take that longer view. Giving Tuesday is a date when many people decide to act; it is not the date on which the need for support ends. The work described by a charity should remain coherent after the campaign banner comes down.
This also changes how we talk about impact. We do not need to imply that a donor becomes the author of another person’s recovery. The contribution is to sustain an organization’s work and the conditions in which people can exercise their own agency.
What social innovation means in this mission
Social innovation can sound abstract until it is connected to a real question. In this context, the question is how an economic activity, business model or tool can help address an exploitative condition. The label is not the evidence. The evidence lies in what changes, who benefits and whether the model can continue to serve its purpose.
When reading about this part of the mission, ask what need the initiative addresses and how people participate. An enterprise should be assessed through its actual role rather than through the assumption that being a business makes it sustainable or being charitable makes it ineffective. The useful comparison concerns the work and the evidence available.
This is why our Giving Tuesday invitation is broader than a single emergency image. It asks for attention to the systems in which people live and work, as well as the response when exploitation has already occurred.
Why ecocide belongs alongside human trafficking
Environmental harm can intersect with exploitation through particular activities and through the conditions around livelihoods. The connection is not universal, and it should not be claimed without evidence. It is nevertheless important enough to examine when an organization works on both issues.
Our human trafficking guide explains the definitions and the response donors can assess. Our ecocide guide examines environmental claims, community participation and the relationship with livelihoods. Read them together if you want to understand why the mission addresses people and the natural world within the same appeal.
The aim is to give you enough context to assess the approach, without requiring you to become an expert before making a considered decision.
What our published figures say
In our published account of 2025, we reported supporting 9,908 people: 6,342 survivors and 3,566 people reached through prevention. These figures describe the reach of that year’s work. 09
Behind these totals are different forms of support and different circumstances. To understand the work more fully, read the reporting alongside the headline figures, including the period covered and how activities are defined.
You can explore the impact reporting page and financial transparency page. Some reports are accessed through a request form. If you need a particular document or explanation, contact the team. 07, 08
How to examine the case for support
| Question | Where to begin |
|---|---|
| What does the organization do | The mission and approach on the About page |
| How are results described | Impact reporting and the period attached to each figure |
| How are finances reported | Financial transparency information |
| What will this gift support | The purpose and options in the actual donation service |
| What if I need more detail | The official contact route |
Your questions matter. Understanding the work and how it is reported is part of choosing an organization you want to support.
Why general support can be a considered choice
A donor may choose to support the overall mission because they want the organization to apply its judgment across the work. That choice should still be informed. General support is not a substitute for a clear mission, financial responsibility or reporting.
If you prefer a specific restriction, discuss it before giving. A page about trafficking or ecocide does not by itself create an agreement that every gift through it is reserved for that subject. The official giving terms govern the donation, and the team can clarify available options if your intention is not clear from the form.
The same principle applies to recurring support. A monthly gift should be a choice that suits your circumstances, with understandable terms and a way to manage the commitment. A one-time gift is also a valid way to take part.
A reason to act this Giving Tuesday
The day gives you a point at which to turn concern into a decision. You may have read about exploitation without knowing how to evaluate an organization’s response. You may have wanted to give but found the appeals difficult to compare. This hub is intended to make that process clearer.
If the approach described here matches the work you want to sustain, consider a gift to Not For Sale. You can read the reporting first, ask a question or go directly to the giving page when you are ready. The next step should follow from your understanding of the mission.
Other ways to bring people into the work
You can share a guide, invite a thoughtful discussion or offer an agreed contribution of time or expertise. The toolkit includes words you can adapt, while the workplace guide explains how a team can participate.
The Gift of Giving offers another kind of invitation: you donate in someone’s name, and they receive a private link to explore the mission and tell us what matters most to them. You hear what they chose.
