Just Business, an investment company with headquarters in San Francisco, announced today that it has closed the seed round of its new Innovate For Good Fund. The $1.6m seed round is intended to accelerate the growth of early-stage enterprises that fit the mission of the fund to generate tangible impact while delivering a solid financial return for its investors.

Just Business is the independent investment arm of the international non-profit, Not For Sale. The investment firm is widely known for its incubation of REBBL, one of the most successful functional beverages in the USA market and a Guru client.

The Just Business “Origin Fund” also incubated Dignitá, a very successful restaurant enterprise headquartered in Amsterdam, and served as the sole investor to grow Square Organics.

“We are dedicated to bringing more dignity to people and planet,” says David Batstone, the managing partner and co-founder of Just Business, “and the best way to do that is to embed that mission into the core of business enterprises that we believe can scale.”

Read more about Just Business and Not For Sale here: http://weareguru.com/just-business-is-not-business-as-usual/